Amazon Music introduced Tuesday that it’s testing a brand new AI-powered search characteristic referred to as “Discover,” designed to assist followers be taught extra about their favourite artists.
To make use of this characteristic, customers can faucet the “Discover” button on the backside of the display and enter an artist’s identify within the search bar. Then, by deciding on the “Discover” tab on the high left, customers can uncover details about the artist, together with collaborations with different singers, associated artists they won’t know, and highlights from their discography.
For instance, when customers lookup Jelly Roll, the AI will direct them to notable duets, equivalent to “Save Me,” that includes Lainey Wilson. This characteristic additionally serves as a approach for Amazon Music to advertise its unique content material, like Jelly Roll’s unique cowl of “Ought to’ve Been A Cowboy,” that includes T-Ache.
Moreover, customers could have the choice to create an AI-generated playlist. Final yr, Amazon Music launched its reply to Spotify’s AI DJ, referred to as Maestro, as a part of its technique to compete towards the streaming large. Incorporating Maestro into the Discover characteristic is probably going aimed toward encouraging extra customers to check out the AI playlist operate.
Whereas the purpose of Discover appears to be to maintain customers engaged with the app for an extended interval and join with artists, it additionally comes a number of months after Amazon raised the value of its Music Limitless subscription by $1, indicating an effort to encourage extra customers to pay the brand new price of $11 with an attractive new characteristic.
Discover is rolling out in the present day to pick out Amazon Music Limitless subscribers within the U.S. on the iOS app. Nonetheless, it is very important notice that the beta characteristic is at the moment restricted to solely 10,000 artists, equivalent to Unhealthy Bunny and BLACKPINK, amongst others.
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