Amazon is testing short-form AI-powered audio product summaries on choose product pages, the corporate introduced on Wednesday. The audio summaries are voiced by what Amazon calls “AI-powered purchasing consultants” that debate key product options, buyer evaluations, and data from throughout the net.
The brand new AI product summaries could be accessed by tapping the “Hear the highlights” button within the Amazon Procuring app. Amazon will take a look at the function on merchandise that sometimes require consideration earlier than buy, the corporate says.
The thought behind the function is to assist Amazon prospects save time whereas purchasing and get necessary data by means of a conversational, discussion-style format.
“The function makes product analysis enjoyable and handy—it’s like having useful mates talk about potential purchases to make your purchasing simpler, even when you’re multitasking or on the go,” the corporate wrote in a weblog put up.
The summaries are presently accessible on choose merchandise to some U.S. prospects. Amazon plans to roll out the function to extra merchandise and to further U.S. prospects within the coming months.
The corporate explains that the function makes use of giant language fashions (LLMs) to generate scripts by pulling from buyer evaluations and data from the net, after which transforms this content material into short-form audio clips.
Amazon says the brand new function joins its present suite of AI-powered purchasing options, which incorporates Rufus, its generative AI purchasing assistant, and Pursuits, an AI function that displays new merchandise that match your pursuits.
Amazon isn’t the one tech big that’s leveraging short-form AI-powered audio to assist customers get knowledgeable in a fast, environment friendly means. Final 12 months, Google’s NotebookLM rolled out Audio Overviews, a function that provides customers the flexibility to generate a podcast with AI digital hosts based mostly on paperwork they’ve shared with the AI analysis assistant, similar to course readings or authorized briefs.
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