DreamWorks co-founder Jeffrey Katzenberg’s enterprise fund WndrCo co-led a $15.5 million Sequence A spherical for Creatify, an AI video advert platform.
Creatify’s AdMax platform makes use of AI to rapidly generate dozens of video ads, that are geared towards social media advertising — AdMax analyzes high-performing social video campaigns on apps like TikTok and Instagram to form its output.
Tech business titans have been bullish on AI promoting. Meta CEO Mark Zuckerberg just lately spoke about his ambitions to automate all of promoting with an AI advert software, which might take a look at hundreds of adverts on Fb, Instagram, and Threads customers.
This diploma of automation could appear drastic, however it’s not a foregone conclusion. Whereas Katzenberg has been an leisure business government since earlier than DVDs have been invented, his bets will not be all the time right — he was additionally the founding father of Quibi, the quick video platform that infamously raised $1.75 billion and shut down six months later.
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