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Home»Technology»Google to scale up AI-powered fraud detection and safety operations in India
Technology

Google to scale up AI-powered fraud detection and safety operations in India

AdminBy AdminJune 17, 2025No Comments6 Mins Read
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Google to scale up AI-powered fraud detection and security operations in India
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Google has unveiled its Security Constitution in India, which can increase its AI-led developments for fraud detection and combating scams throughout the nation, the corporate’s largest market exterior the US.

Digital fraud in India is rising. Fraud associated to the Indian authorities’s immediate cost system UPI grew 85% year-over-year to just about 11 billion Indian rupees ($127 million) final 12 months, per the federal government’s information. India additionally noticed a number of situations of digital arrest scams, the place fraudsters pose as officers to extort cash through video calls and predatory mortgage apps.

With its Security Constitution, Google goals to deal with a few of these areas. The corporate has additionally launched its safety engineering middle in India, its fourth middle after Dublin, Munich, and Malaga.

Introduced on the Google for India summit final 12 months, the safety engineering middle (GSec) will enable Google to associate with the area people, together with authorities, academia and college students, and small and medium enterprises to create options to unravel cybersecurity, privateness, security, and AI issues, stated Google VP of safety engineering Heather Adkins in an interview with TechCrunch.

Google has partnered with the Ministry of House Affairs’ Indian Cyber Crime Coordination Centre (I4C) to boost consciousness of cybercrimes, the corporate stated in a weblog put up. This builds upon the corporate’s present work, together with the launch of its on-line fraud identification program, DigiKavach, which debuted in 2023 to limit the dangerous results of malicious monetary apps and predatory mortgage apps.

With its GSec in India, Google will deal with three key areas, Adkins informed TechCrunch: the phenomenon of on-line scams and fraud and the way persons are secure on-line; the cybersecurity of enterprises, authorities, and demanding infrastructure; and constructing accountable AI.

“These three areas will develop into a part of our security constitution for India, and over the approaching years… we wish to use the truth that we’ve got engineering functionality right here to unravel for what’s taking place in India, near the place the customers are,” stated Adkins.

Globally, Google is using AI to fight on-line scams and take away hundreds of thousands of adverts and advert accounts. The corporate goals to deploy AI extra extensively in India to fight digital fraud.

Google Messages, which comes preinstalled on many Android gadgets, makes use of AI-powered Rip-off Detection that has helped shield customers from over 500 million suspicious messages a month. Equally, Google piloted its Play Shield in India final 12 months, which it claims has blocked practically 60 million makes an attempt to put in high-risk apps, ensuing within the stopping of greater than 220,000 distinctive apps on over 13 million gadgets. Google Pay, which is among the prime UPI-based cost apps within the nation, additionally displayed 41 million warnings towards transactions suspected to be potential scams.

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Adkins, a founding member of Google’s safety staff who has been a part of the web firm for over 23 years, mentioned a number of different matters throughout an interview with TechCrunch:

Adkins stated one factor prime of thoughts is the use and misuse of AI by malicious actors.

“We’re clearly monitoring AI very carefully, and up till now, we’ve largely seen the big language fashions like Gemini used as productiveness enhancements. For instance, to make phishing scams a bit simpler — particularly if the actor and the goal have totally different languages — they will use the advantage of translation to make the scams extra plausible utilizing deepfakes, photographs, video, and so forth.,” stated Adkins. 

Adkins stated Google is conducting intensive testing of its AI fashions to make sure they perceive what they need to not do.

“That is necessary for generated content material that is likely to be dangerous, but additionally actions that it’d take,” stated Akins.

Google is engaged on frameworks, together with the Safe AI Framework, to limit the abuse of its Gemini fashions. Nonetheless, to guard generative AI from being misused and abused by hackers sooner or later, the corporate sees the necessity for a framework to construct security for the way a number of brokers talk.

“The trade is shifting very, in a short time [by] placing protocols out. It’s nearly just like the early days of the web, the place all people’s releasing code in actual time, and we’re fascinated with security after the very fact,” stated Adkins.

Google doesn’t wish to introduce merely its personal frameworks to restrict the scope of generative AI being abused by hackers. As a substitute, Adkins stated the corporate is working with the analysis neighborhood and builders. 

“One of many belongings you don’t wish to do is constrain your self an excessive amount of within the early analysis days,” stated Adkins.

On surveillance distributors

Alongside generative AI’s potential for abuse by hackers, Adkins sees business surveillance distributors as a major menace. These can embrace adware makers, together with NSO Group, which is notorious for its Pegasus adware, or different small enterprises promoting surveillance instruments.

“These are firms spun up all around the world, they usually develop and make and promote a platform for hacking,” stated Adkins. “You may pay $20, you may pay $200,000, simply relying on the sophistication of the platform, and it permits you to scale attacking folks with none experience by yourself.”

A few of these distributors additionally promote their instruments to spy on folks in markets, together with India. Nonetheless, aside from being focused by surveillance instruments, the nation has its personal distinctive challenges partly for its dimension. The nation sees not solely AI-led deepfakes and voice cloning frauds, but additionally situations of digital arrests, which Adkins underlines are simply common scams tailored for the digital world.

“You possibly can see how rapidly the menace actors themselves are advancing… I like finding out cyber on this area due to that. It’s typically a touch of what we’re going to see worldwide sooner or later,” stated Adkins.

On multi-factor authentication

Google has lengthy inspired its customers to make use of safer authentication strategies past passwords to guard their on-line presence. The corporate switched on multi-factor authentication (MFA) for all person accounts previously, and likewise promotes hardware-based safety keys, which Adkins talked about by pointing to its workers actively utilizing their laptops. Passwordless can also be changing into a well-liked tech time period, with varied meanings.

Nonetheless, anticipating folks to desert passwords in a market like India is tough because of its huge demographics and various financial panorama.

“We knew for a really very long time that passwords weren’t safe. This idea of a multi-factor authentication was a step ahead,” stated Adkins, including that Indians possible favor SMS-based authentication over different MFA choices.


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