Meta is making a change to how sharing movies works on Fb. Proper now, you possibly can share movies as a video from the publish composer or as a reel, and each have totally different sharing workflows. In “the approaching months,” nevertheless, “all movies on Fb will likely be shared as reels,” based on a weblog publish.
“Fb stays a house for all sorts of video – brief, lengthy, and Reside,” Meta says. “We’ll regularly roll out these modifications globally to profiles and Pages over the approaching months that can assist you create, share and uncover reels extra simply on Fb.”
Meta additionally plans to take away the size restrictions for reels on Fb – proper now, they’re restricted to being 90 seconds lengthy, per a help web page.
Moreover, Meta will rename the Video tab to be the Reels tab. “We nonetheless worth a wide range of subjects and lengths on Fb, and this replace received’t change what movies we suggest to you, that are personalised primarily based in your pursuits,” the corporate says.
The modifications to Fb movies comply with Mark Zuckerberg saying this yr that he needed to make Fb “far more culturally influential than it’s at present” and to get again to “some OG Fb.” The corporate launched a brand new full-screen cellular video participant for Fb final yr. Meta has additionally pushed reels in an enormous approach on Instagram, and as of January, reels on that platform could be as much as three minutes lengthy.
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