Netflix is including extra dwell streaming content material, the corporate introduced at its Upfront presentation on Wednesday. The service, which now reaches over 94 million world month-to-month lively customers, has been steadily introducing dwell TV to its viewers with sports activities content material from WWE wrestling, comedy, and awards reveals, and different particular occasions (a few of which positively didn’t work out.)
In accordance with Netflix Chief Content material Officer Bela Bajaria, the corporate shall be including new packages, together with the Katie Taylor vs. Amanda Serrano rematch struggle on July 11. A brand new cope with the NFL may even see the corporate stream two Christmas Day matchups: the Dallas Cowboys on the Washington Commanders and the Detroit Lions on the Minnesota Vikings.
As well as, Netflix will dwell stream the thirty second Annual Display screen Actors Guild Awards on March 1, 2026 and can stream its personal “Netflix Tudum 2025: The Stay Occasion” on the finish of this month.
These will be part of the weekly streams of WWE occasions at the moment hosted on the service.
The corporate additionally pitched to advertisers its Netflix Adverts Suite, which may now incorporate first-party knowledge from both LiveRamp or Netflix itself (because of new first-party measurement options) and is increasing its programmatic advert shopping for choices, amongst different issues. One new advert format may even use generative AI to match adverts to Netflix reveals.
Along with touting its lineup of latest and returning reveals and flicks, the corporate additionally hyped its Gen Z and millennial attain to advertisers, noting that Netflix is watched by extra 18- to 34-year-olds than some other U.S. broadcast or cable community, and that buyers on the U.S. ad-supported tier watch a median of 41 hours per thirty days.
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