Sony is shutting down the “present model” of the PlayStation Stars loyalty and rewards program that it launched in 2022, in accordance with a weblog publish.
This system let customers acquire “digital collectibles,” which Sony described on the time as “digital representations of issues that PlayStation followers take pleasure in, together with collectible figurines of beloved and iconic characters from video games and different types of leisure, in addition to cherished units that faucet into Sony’s historical past of innovation.”
Whereas which may make them sound like they might have been NFTs, they weren’t; PlayStation’s Grace Chen, VP of community promoting, loyalty, and licensed merchandise, informed The Washington Put up that this system was “not leveraging any blockchain applied sciences and positively not NFTs.”
In Wednesday’s weblog publish concerning the shutdown, Chen says that “since launching this system, we’ve realized lots from evaluating the kinds of actions our gamers reply finest to, and as an organization, we’re at all times evolving with participant and trade tendencies. By this analysis, now we have determined to refocus our efforts and will probably be winding down the present model of PlayStation Stars.”
As of at the moment, “PlayStation Stars will now not settle for new members for this model of this system,” in accordance with Chen. Should you’re in this system now, customers can “nonetheless earn Digital Collectibles, Factors and stage up their standing” till July twenty third at 10:59AM ET, and after that date, there will probably be no new PlayStation Stars campaigns.
“This model” of PlayStation Stars will absolutely finish on November 2nd, 2026.
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