Streaming companies surpassed each cable and community tv in complete viewership amongst folks within the U.S. for the primary time in Might, in accordance with a brand new report from Nielsen.
Final month, streaming companies accounted for 44.8% of all tv viewership, their largest share so far. Nielsen discovered that complete viewership for cable and community tv accounted for 44.2% of all tv viewership.
When in comparison with Might 2021, streaming utilization has elevated 71%, whereas broadcast is down 21% and cable is down 39%.
The report additionally reveals that YouTube took the crown for highest viewership with 12.5%. Netflix adopted with 7.5% of complete viewership for the month.
Nielsen notes that free streaming companies has been a significant driver of streaming’s total success: PlutoTV, Roku Channel, and Tubi accounted for a mixed 5.7% of complete TV viewing in Might.
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