TikTok guardian ByteDance’s e-book writer eighth Word Press is closing up store, in response to a report from The Bookseller.
By means of its #BookTok neighborhood, TikTok has turn into an irreplaceable engine for publishers to drive e-book gross sales; even self-published authors have discovered unprecedented success by capturing a viral second on TikTok. TikTok’s guardian firm took the subsequent logical step in 2023, figuring that if the app was revolutionizing e-book gross sales, then it could as nicely money in on promoting its personal books.
However ByteDance’s foray into publishing is being minimize quick. Whereas authors had been drawn to eighth Word Press as a result of it appeared like its affiliation with TikTok might drive gross sales, the press is now telling writers that it’ll shut down and provides them their publication rights again.
It’s not clear why ByteDance has shut down the press after such a brief lifespan. The corporate has not responded to TechCrunch’s request for remark, nor has it responded to requests from every other shops up to now.
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