TikTok is testing a brand new messaging software known as “bulletin boards,” the social community confirmed to TechCrunch on Friday. The characteristic lets manufacturers and creators share public, one-to-many messages to their followers. Bulletin boards are fairly much like Instagram’s broadcast channels characteristic that launched in 2023.
Similar to with broadcast channels on Instagram, solely the creator of a bulletin board can submit messages, and followers are restricted to leaving emoji reactions. Bulletin boards assist textual content, picture, and video posts.
The characteristic was first noticed by Threads consumer Christina Garnett.
The concept behind the characteristic is to permit creators and types to share updates, behind-the-scenes content material, and interact with their followers in a extra direct manner. For instance, quite than posting updates by a Story or common submit on TikTok, manufacturers and creators can share them on their bulletin board. The characteristic additionally lets accounts promote their content material by immediately sending it to followers.
Some early testers of the characteristic embody Individuals Journal, Paris Saint-Germain F.C, and the Jonas Brothers.
Provided that bulletin boards are check characteristic, it’s unknown whether or not TikTok plans to roll it out out extra broadly. Plus, it’s attainable that TikTok might add extra performance. Instagram’s broadcast channels, for instance, let creators submit polls.
The launch of bulletin boards is the most recent instance of 1 social community borrowing options from one other. Again in 2022, TikTok launched Tales, together with assist for images, in an effort to tackle Instagram. In fact, Instagram copied TikTok’s whole playbook with the launch of Reels in 2020.
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