TikTok is rolling out AI-powered Good Key phrase Filters to permit folks to restrict content material they don’t wish to see on their For You web page, the corporate introduced on Tuesday.
Whereas TikTok already permits customers to make use of key phrase filters to limit particular content material from showing of their feeds, the brand new Good Key phrase filters will use AI to moreover restrict content material that accommodates comparable key phrases, equivalent to synonyms.
The instrument will present you which of them further key phrases are being flittered along with your unique one. For instance, you select to filter out “transforming,” TikTok will even filter out “renovation” and “renovations.” The corporate says that customers will quickly be capable to choose or deselect particular key phrases they wish to embrace.
TikTok will even quickly double the variety of key phrases which you could add from 100 to 200. Plus, the social community plans to make it simpler so as to add them in bulk.
The corporate says it believes Good Key phrase Filtering will get extra exact time beyond regulation, as extra folks use it.
TikTok additionally introduced that its “Handle Matters” characteristic, which it started piloting within the U.S. in August 2024, is now out there globally. The instrument helps you to tailor your For You feed to indicate you roughly of sure subjects, equivalent to sports activities, journey, humor, present affairs, dance, and meals.
You may entry the characteristic by going into your Settings, choosing “Content material Preferences” after which clicking the “Handle Matters” choice. From there, you may transfer the slider to customise how a lot you do or don’t wish to see that particular varieties of content material in your For You feed.
As a part of at this time’s announcement, TikTok shared that it’s launching a brand new schooling information to assist customers arrange and higher perceive their For You feed.
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