Nielsen’s newest report serves as one other wake-up name that YouTube is quickly gaining floor within the TV panorama.
On Tuesday, Nielsen launched its April 2025 “Media Distributor Gauge” report, which confirmed that YouTube has achieved a major milestone: it has maintained the biggest share of TV viewing for 3 consecutive months, now accounting for 12.4% of complete viewers time spent watching tv.
This marks a major uptick from 12% the earlier month and an much more notable improve from simply 9.6% a yr in the past.
The brand new knowledge underscores YouTube’s continued dominance in the lounge, beating prime media firms akin to Disney, Paramount, and Netflix. Disney held the second-largest share of TV viewing in April, with 10.7% of the full.
Moreover, based on inside knowledge from YouTube, TVs had been the first system for YouTube viewing within the U.S. throughout the first quarter of 2025.
Plus, YouTube’s share of TV viewing is poised for added development. Throughout its annual Upfront occasion for advertisers earlier this month, the corporate introduced a major cope with the NFL. This settlement will see YouTube solely stream the primary Friday recreation of the season to a worldwide viewers, marking the primary time the platform has been a dwell broadcaster for NFL video games.
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