Greater than two months in the past, Tesla revealed its fourth “Grasp Plan,” a gauzy publish about how the corporate desires to unfold “sustainable abundance” by way of its future merchandise. Particulars stay woefully absent, however that hasn’t stopped Tesla from making it the central prop in its bid to persuade shareholders at hand CEO Elon Musk a compensation package deal value $1 trillion on the firm’s annual assembly on Thursday.
If that vote passes, the world’s richest man would obtain the largest pay package deal in company historical past.
When the “Plan” launched it was so imprecise that it drew criticism from a few of the firm’s greatest followers. Even Musk, who mentioned that criticism was “[f]air” and claimed Tesla would “add extra specifics,” acknowledged the plan’s lack of particulars.
The publish stays unchanged, even supposing it’s a centerpiece of Tesla’s relentless marketing campaign.
Musk has maintained he cares much less in regards to the cash and extra about retaining management over Tesla and the “robotic military” he desires to construct — and he has threatened to depart if the vote fails.
Grasp Plan IV lies in stark distinction to prior “Grasp Plans” launched by Tesla. Every of these included concrete targets and tangible concepts, although some have been so lofty that Tesla has nonetheless not but achieved them. The third Grasp Plan, launched in 2023, centered on making a sustainable vitality economic system and got here within the type of a 41-page white paper.
Tesla and Musk didn’t reply to a request for remark.
Techcrunch occasion
San Francisco
|
October 13-15, 2026
Musk teased the fourth Grasp Plan again in June 2024. “Engaged on the Tesla Grasp Plan 4,” Musk wrote on X on the time. “It will likely be epic.”
In August of this yr, he wrote in one other publish that “Grasp Plan 3 was too complicated for nearly anybody to grasp,” and mentioned “Grasp Plan 4 will probably be concise.” Tesla revealed the plan only a few days later.
Regardless of its imprecision, primarily all supplies Tesla has despatched to shareholders in regards to the vote promote the fourth Grasp Plan as a purpose to approve the compensation package deal. It’s highlighted on the pamphlets that instruct shareholders the best way to vote. It obtained a shoutout in Tesla’s third-quarter shareholder letter. It’s been referenced in interviews by board chair Robyn Denholm and design chief Franz von Holzhausen.
“A number of days in the past, Elon unveiled an inspiring subsequent chapter for Tesla with Grasp Plan, Half IV, which is targeted on making a Sustainable Abundance for all,” Denholm and fellow board member Kathleen Wilson-Thompson wrote in a September letter to shareholders, once more with out going into additional specifics. “We’re, and have at all times been, an organization that thinks bolder, acts sooner and strives for a greater future. Grasp Plan, Half IV builds on that, by reimagining labor, mobility and vitality and bringing AI into the bodily world by way of services and products like FSD, Optimus and Robotaxi.”
Denholm has been on a media blitz drumming up help for the $1 trillion pay package deal vote, however she has not been requested to put out a clearer imaginative and prescient for Grasp Plan IV. She’s as a substitute remained centered on the milestones Musk wants to satisfy to unlock the complete $1 trillion of his pay package deal — nearly all of that are watered down variations of the outrageous guarantees he’s made by way of the years.
Musk himself has indirectly introduced up Grasp Plan IV on X since his September 2 publish about including extra specifics. He has spent a lot of the times earlier than the shareholder vote selling the compensation package deal, fear-mongering about immigrants, and spreading misinformation in regards to the New York Metropolis mayoral election.
It was solely throughout an interview von Holzhausen did with the Trip the Lightning podcast in October that somebody introduced up the vagueness of the plan.
“[M]y preliminary response to it as a Tesla shareholder, Tesla proprietor, Tesla fan, and I noticed quite a lot of this within the Tesla Neighborhood, was that it appeared prefer it was a bit missing in particulars in comparison with the earlier Grasp Plans, which have been fairly concrete,” host Ryan McCaffrey mentioned, who then rapidly pivoted to a extra optimistic set of questions for the chief designer.
“So, why are you enthusiastic about Grasp Plan Half IV and form of how is Tesla going to get this completed? And that’s an enormous query,” McCaffrey requested.
“We’ll do it in Tesla style in fact,” von Holzhausen responded.
{content material}
Supply: {feed_title}