TikTok introduced on Thursday that it’s launching “bulletin board,” a brand new characteristic that lets manufacturers and creators share public, one-to-many messages to their followers. Bulletin board is basically TikTok’s personal model of Instagram’s broadcast channels characteristic that launched in 2023.
Similar to with broadcast channels on Instagram, solely the creator of a bulletin board can publish messages, and followers are restricted to leaving emoji reactions. Bulletin boards assist textual content, picture, and video posts.
The characteristic is rolling out to creators who’re at the least 18 years outdated and have 50,000 followers.
The thought behind the characteristic is to make it straightforward for creators and firms to construct group by sharing information and updates with their followers, in addition to posting unique content material. As an example, quite than posting updates via a Story or common publish on TikTok, creators can share them on their bulletin board. The characteristic additionally lets accounts promote their content material by instantly sending it to followers.
The launch doesn’t come as a shock, as TikTok was noticed testing the characteristic in June.
Through the beta section, TikTok says artists and musicians used the bulletin board to share newly-released music with followers and invite them to pre-save upcoming releases. Moreover, Folks Journal and Paris Saint-Germain used the characteristic to share information and updates.
“Similar to all the things on TikTok, all content material should adhere to our Neighborhood Pointers, which we implement utilizing a mix of expertise and human moderators,” TikTok defined in a weblog publish. “Our security instruments for muting, blocking, and reporting customers and content material can be found throughout the bulletin board to assist preserve communities secure and constructive.”
Creators can begin a bulletin board by going to their inbox and choosing the choice. They’ll toggle the “Present on profile” setting on or off to alter the visibility of their bulletin board. Plus, they’ll select a reputation for his or her bulletin board.
To hitch a bulletin board, customers can click on on the bulletin board’s title underneath the creator’s bio on their profile. As soon as a follower chooses to hitch a creator’s bulletin board, they are going to obtain notifications of their inbox each time that creator posts.
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