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Beginning in the present day, Uber’s senior accounts will probably be out there to everybody within the US, in addition to choose areas in Taiwan, Hong Kong, India, Brazil, Mexico, Chile, Portugal, France, and South Africa. The corporate sees senior accounts as a crucial product in a world the place one out of six folks will probably be 60 years previous or over by 2030. And it’s an acknowledgement that extra seniors are utilizing know-how that always wasn’t constructed with their demographic in thoughts.
The brand new senior accounts will seem as a part of Uber’s household profile characteristic that additionally contains teen accounts. Along with a bigger font and a extra streamlined design, the accounts additionally embrace saved locations for straightforward journey requests and expanded cost choices for patrons who wish to use a Medicare flex card.
Seniors may also designate a member of the family or caregiver who can ebook rides, change settings, and make contact with drivers if want be. They usually can choose into sharing their location so the aforementioned caregivers and members of the family can monitor their actions.
Prospects who need the improved expertise — bigger font, diminished complexity, and clearer navigation — however aren’t linked to a household account may also activate the app’s Easy Mode within the Account part.
Uber’s push to make its core ridehail service extra accessible for older adults coincides with Lyft’s latest launch of “Lyft Silver” accounts for older prospects. Lyft’s strategy is much like Uber’s, insofar because the accounts embrace a bigger typeface and a simplified design. However Lyft additionally has extra accessible automobiles and customer support help staffed with precise human workers.
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