INDIANAPOLIS — Unmatched introduced 13 new NIL deal signings, headlined by USC’s JuJu Watkins, UCLA’s Lauren Betts, Notre Dame’s Hannah Hidalgo and UConn’s Azzi Fudd.
Sarah Robust (UConn), Olivia Miles (TCU), Madison Booker (Texas), Kiki Rice (UCLA), MiLaysia Fulwiley (LSU), Audi Crooks (Iowa State), Ta’Niya Latson (South Carolina), Syla Swords (Michigan), and Sienna Betts (UCLA) are additionally signing NIL offers with the three-on-three league.
LSU’s Flau’jae Johnson can also be persevering with her partnership with Unmatched with a brand new NIL deal, after inking a primary one again in December. In contrast to her final partnership, this one won’t embrace fairness within the league.
“Unmatched was lit,” Johnson mentioned. “After I watched the primary sport I used to be like that is actual. It was tremendous skilled and catered to the athletes.
“It is going to get increasingly lively increasingly aggressive. I do not know what’s taking place within the again, however I feel there’s simply going to be extra incentive to show up.”
This group combines for 32 NCAA Match appearances, 25 Candy 16 appearances, 14 Elite Eight appearances, 10 Ultimate 4 appearances, and 4 Nationwide Championships.
Final season, Watkins was named the Naismith Participant of the Yr and Large 10 Participant of the Yr, and Betts was the Naismith Defensive Participant of the Yr. Robust was the Large East Freshman of the Yr, whereas Booker was the SEC Participant of the Yr and Hidalgo received ACC Participant of the Yr.
These signings construct off of NIL partnerships with 2025 WNBA No. 1 choose Paige Bueckers and Johnson. Watkins was additionally already concerned with Unmatched by way of her funding within the league as a part of its sequence A funding final December.
“Investing in elite girls’s basketball expertise is central to Unmatched’s mission,” Unmatched president of basketball operations Luke Cooper mentioned. “This transformational, first-of-its-kind initiative brings collectively the very best of the very best and displays our deep dedication to elevating the ladies’s sport and holistically supporting athletes.”

