Final week, simply days after school athletic packages have been capable of immediately share income with their athletes, Felix Ojo, a five-star offensive lineman from Mansfield, Texas, introduced his school resolution. He held presents from Ohio State, Texas, Michigan, Alabama, Georgia and nearly everybody else.
He selected Texas Tech.
One of many causes was a wealthy revenue-share cope with the Crimson Raiders {that a} Texas Tech supply stated is price no less than $2.3 million over three years however that Ojo’s agent says will assure him no less than $5.1 million.
It was a cannon shot the world over of school soccer recruiting.
Guys like Ojo, who’s 6-foot-7, 285 kilos and might transfer, are likely to signal with choose packages. Texas Tech hasn’t historically been certainly one of them, though with cash now on the desk to offset some built-in hurdles (Lubbock’s distant West Texas location and lack of a nationwide title custom), the Crimson Raiders are apparently right here to play.
It is a good factor.
Not only for Tech followers, however for followers of so many groups like them, to not point out school soccer as a complete, which welcomes the current development of a leveling enjoying area to proceed.
The most effective half, no less than to this point, is that the Crimson Raiders aren’t alone as an upstart program attracting top-tier expertise out of the Class of 2026.
Zion Elee, an edge rusher from Baltimore who’s the nation’s No. 2 total recruit within the 247Sports composite rankings, is staying residence at Maryland.
Keisean Henderson, a QB from Spring, Texas, and No. 3 nationally, is dedicated to Houston.
Calvin Russell, a wideout from Miami, who’s ranked No. 21, is pledged to Syracuse.
There’s additionally Ryder Lyons, a QB ranked thirteenth nationally, who’s headed to BYU, though his Mormon religion was seemingly a big issue.
It’s a continuation of the unregulated NIL period that noticed expertise start to disseminate, no less than a bit of, away from the identical handful of groups that dominated the game. Alabama as soon as signed the No. 1 class in 10 of 13 seasons.
“We positively noticed [talent dispersion] enhance since 2021. It unfold out,” stated Andy Schwarz, an economist with a specialty in school athletics and a associate at OSKR. “I do not assume we are going to see an enormous change from that world to this world. Within the brief time period, we are going to see athletes interested in the Texas Techs extra. I believe we are going to see an enchancment within the unfold of this 12 months’s recruiting class.”
There are caveats, in fact. Recruiting is an inexact science. Rosters are more and more constructed by way of the switch portal. Oh, and the Alabamas and Ohio States will nonetheless get the vast majority of one of the best gamers.
Schwarz does not wish to oversell this. The rules of economics counsel the influence might be restricted and conventional faculties will study to correctly allocate their cash. When it comes to really successful video games, in spite of everything, it’s higher to spend on a lot of good gamers than only one or two nice ones.
Nonetheless, prior to now, virtually all the good ones all went to the identical groups as effectively. Now, beneath the Home settlement, faculties can allocate as much as $20.5 million to their athletes in any method they see match. (They might technically give all of it to 1 participant.)
That enables coaches to prioritize a particular recruit and outbid the competitors. Cash isn’t the one think about recruiting, nevertheless it certain does not harm.
Up to now, faculties spent a passive greenback on issues reminiscent of services, workers and different bells and whistles. Now it is an lively greenback — immediately into the pocket of the participant. It makes a waterfall within the locker room, or an outdated Heisman Trophy in a show case, matter much less.
“It is smart for an up-and-comer to attempt to make a splash,” Schwarz stated. “It is an opportunity for now, no less than quickly, for the have-nots to realize on the haves.”
Any enchancment is an enchancment. It might not enable 50 faculties to have a shot at successful the championship, nevertheless it may imply 10 in a given 12 months.
It does not even imply Texas Tech is a kind of 10. Every elite participant that goes to Lubbock, nevertheless, or someplace apart from Alabama and Georgia, is one much less participant stocking these rosters.
Take into account that from 2018 to 2025, the Tide and Dawgs principally priced themselves out of recruiting three-star gamers. Bama signed a median of simply 2.9 a 12 months. UGA was at 3.5. This 12 months, Georgia already has seven three-stars dedicated, and Alabama six. They’ll nonetheless seemingly rank among the many high 5 courses nationally total, however the hole is smaller as they dip deeper into the highschool rankings.
The NCAA spent tens of millions in authorized charges preventing this, shouting concerning the ruination of the sport by claiming “aggressive stability” could be destroyed. What’s enjoying out is one thing fairly completely different, if not utterly reverse of the predictions.
Texas Tech simply landed a five-star offensive lineman. You do not have to be a Crimson Raiders fan to cheer for that.

