“What does it do?” my pal requested as we sat there staring on the chrome-pink, futuristic trying cylinder set on the desk. “It’s only a water bottle,” I mentioned.
“It doesn’t filter your water? Preserve observe of how a lot you drink?” she requested. I shrugged. “Nope, I assume it does look cool although.” My pal was asking as a result of Okapa, a model with only one product, sells its flagship water bottle for $295.
For context, most high-end water bottles prime out round $50, or perhaps $100-150 if they’ve fancy options like self-cleaning UV lights, built-in filters, or app connectivity to watch your ingesting habits. When a model prices that rather more than market worth, it’s often for considered one of two causes: both it’s a luxurious product meant as a standing image, or it’s fixing a shopper downside nobody else has cracked.
Okapa is claiming to do each. Its Instagram bio says “luxurious hydration”, and it’s tapping the style world to search out its clientele by partnering with a small designer for a New York Style Week runway present. However, additionally, Okapa claims its bottle redefines hygiene and sturdiness, utilizing supplies sometimes present in medical and aerospace functions.
Certainly, Okapa says it is taken eight years of R&D and greater than 10,000 prototypes to attain the “micron-level precision” of its bottle, and within the course of secured greater than 70 patents globally. By the way, in case you are questioning what Okapa means, or the place it comes from, in keeping with the corporate it’s, apparently, a mindset. “We’re calling it ‘The State of Okapa’ the place the unthinkable is being realized” says the web site bumf. The location then provides the bottle itself is “a technical feat of engineering past cause.”
No stranger to the luxurious market, or certainly hyperbolic product guarantees, Okapa’s founder Hardy Steinmann lower his enamel within the 80s and 90s operating the advertising and gross sales for high-end watch model Hublot within the USA, then relaunching Swatch Group’s Hamilton watch model globally.
Anyway, do these medical and aerospace supplies really make a distinction in a water bottle? Can a water bottle actually redefine hygiene? I examined it for almost two months and spoke to a medical toxicology skilled to search out out.
Preliminary Ideas
Earlier than I even acquired my fingers on the water bottle, I noticed the web site. It has a retro online game aesthetic with the pixelated textual content and sliding transitions. Even the consumer guide is illustrated in that very same playful model. And I’m a sucker for an organization that places that a lot intention into branding design and general vibe.
Once I unboxed the water bottle, I used to be much more bought. This factor is gorgeous. The traces are clear, the dot sample is eye-catching, and the end has a mushy matte sheen that appears and feels costly. I acquired the pink-and-yellow colorway (“Peaches Copperwire”), however there are eight whole, from all-black to vivid crimson. Every has a reputation that sounds extra like a finances sci-fi film character than a coloration, like “Redd Rumble” or “Mitsi Pinku.”
With such a particular design, would my fancy water bottle elicit jealousy of my friends or strangers? Might they even inform it price a lot? I toted this all through airports, to spas, to work occasions in New York Metropolis, and on trains in Europe. I saved it in hand, swinging from my fingers, fishing for compliments. I acquired none.
The Testing Expertise
Water bottles are a reasonably primary product, so the engineering and particulars of the Okapa bottle shocked me. First, it’s actually satisfying to drink from. The lid opens with the push of a button and lets out a clear little “pop” because the spring-loaded prime snaps again. It’s easy to open with one hand, and as you tilt the bottle to get each final drop, the cap stays neatly out of the best way as a substitute of flopping ahead to bonk you on the brow.
The mouthpiece form suits completely once you purse your lips, and the Swiss-made Grilamid plastic feels softer and extra premium than most. It additionally has a locking mechanism that works exceptionally properly. Even once I overlook to interact the locked mode, the cap has by no means popped open in my bag. (I as soon as ruined a laptop computer when an Owala opened mid-commute, so I recognize a reliable latch.)
{content material}
Supply: {feed_title}