On Tuesday, YouTube launched new instruments for podcasters at its Made on YouTube reside occasion in New York, together with new methods to show video podcasts into clips and YouTube Shorts, and a brand new characteristic that helps create movies for audio-only podcasters. Each can be powered by AI and can roll out within the months forward.
Utilizing AI know-how, video podcast creators within the U.S. will be capable to create clips extra simply with AI solutions, the corporate says. This can be obtainable within the “coming months,” whereas a characteristic that may rework these clips into YouTube Shorts will arrive early subsequent 12 months.
The addition might give YouTube extra fodder to compete with rival short-form video apps, like TikTok and Instagram (Reels), whereas additionally directing customers to podcasters they may discover attention-grabbing on YouTube’s bigger platform, driving subscriptions and engagement.
In the meantime, one other new characteristic additionally obtainable early subsequent 12 months will assist audio podcasters flip their content material into video. Utilizing AI, these creators will be capable to generate a customizable video for his or her podcast, the corporate says. Nevertheless, the characteristic will solely be obtainable to “choose podcasters” when it launches, with a bigger growth deliberate for later in 2026.
YouTube has been extra targeted on constructing out instruments for podcasters over the previous a number of years, making pods a extra outstanding characteristic on YouTube’s residence web page and its YouTube Music service alike. In the meantime, Spotify, on the identical time, has been inching into its market with added help for video podcasts and different engagement options for podcasters, like feedback, polls, and Q&As, in addition to monetization instruments.
In February, the corporate introduced YouTube had surpassed 1 billion month-to-month podcaster viewers. Right this moment, YouTube introduced that customers, as of July 2025, now eat over 100 million hours of podcasts each day, with greater than 30% of these hours beginning as a livestream or premiere.
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