TikTok introduced on Monday that it’s launching its first-ever TikTok Awards present within the U.S. The awards will embody “Creator of the 12 months,” “Video of the 12 months,” “Muse of the 12 months,” “Breakthrough Artist of the 12 months,” and extra.
The announcement comes simply weeks after Instagram launched its “Ring” awards program. In contrast to Instagram, nonetheless, TikTok is taking a extra conventional strategy to its awards, because it’s internet hosting an precise awards present the place winners might be revealed stay on the occasion. The occasion will function a purple carpet, stay performances, and a stay viewers of a whole bunch of creators, TikTok says.
The awards present will happen on December 18 on the Hollywood Palladium in Los Angeles and might be livestreamed on the TikTok app and on Tubi. The present might be accessible to stream on demand on Tubi the next day.
Customers will be capable of vote for his or her favourite creators on a brand new portal on TikTok launching on November 18.
It’s price noting that though that is TikTok’s first awards present within the U.S., it has held related occasions in different nations, together with Germany, Mexico, Korea, and extra previously.
The nominees for “Creator of the 12 months” are adamw, alixearle. brookemonk_, keith_lee125, and kristy.sarah. The nominees for “Breakthrough Artist of the 12 months” are alexwarren, katseyeworld, laufey, ravynlenae, and sombr.
Different awards classes embody “Storyteller of the 12 months,” TikTok for Good Award,” “MVP of the 12 months,” “Okay Slay Award,” “TikTok LIVE Creators of the 12 months,” and extra.
The total record of awards and nominees will be discovered on TikTok’s announcement put up.
By launching an awards present, TikTok is positioning itself as greater than only a social media app and extra of a notable power within the leisure trade. Provided that TikTok serves as a launching pad for a number of rising artists and actors, it is sensible for the corporate to rejoice its prime customers with its personal branded present.
“The trophies introduced on stage will beam a colourful glow upon the creators defining this new period of tradition encompassing many areas, together with style, magnificence, sports activities, TV and movie, and new types of leisure,” TikTok wrote within the announcement put up.
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