Spotify has experimented with varied voice interfaces up to now, and extra lately, added an AI DJ that introduces tunes the corporate thinks you’ll like and allows you to make your personal requests. Now, Spotify is teasing that generative AI advances could pave the best way for an much more conversational interface with the streaming service sooner or later, based on feedback made throughout Spotify’s second-quarter earnings name with buyers on Tuesday.
Requested about how AI was affecting its enterprise, Spotify Chief Product and Know-how Officer Gustav Söderström famous that buyers in the present day are capable of speak to Spotify in plain English to request music, permitting the corporate to affiliate which phrases join with which songs.
“You possibly can consider it as us getting a brand new dataset,” he stated. “Spotify’s received this distinctive information set from all of its playlists, which was actually song-to-song — like which music goes effectively with one other music, sort of the Amazon ‘individuals who purchased this additionally purchased that,’” he stated. In the meantime, the voice interface is delivering new insights to the corporate.
“And that’s fully new to us, and it’s a really, very worthwhile information set that we’re gathering in a short time,” he added.
In consequence, the exec says we are able to anticipate Spotify’s shopper experiences to get “far more interactive.”
“You possibly can already write to Spotify, speak to Spotify. You’re simply going to see that broaden,” Söderström stated.
Plus, AI know-how would permit Spotify to do extra than simply predict what somebody would possibly wish to hearken to, whether or not music, podcasts, or audiobooks, because it does in the present day. As an alternative of solely making predictions, it will be capable to “motive” over the person’s listening historical past and what they stated to the AI DJ. The reference to reasoning means that Spotify is wanting towards AI reasoning fashions that may carry out extra complicated duties throughout a number of steps.
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The voice information in query comes from Spotify’s AI DJ characteristic. In Might 2025, Spotify launched a approach for Premium subscribers to make voice requests to the English-language AI DJ by urgent a button within the app. This lets customers change the music, the style, or the temper of a playlist utilizing a voice command.
Shopper options aren’t the one approach Spotify is leveraging AI. In the course of the name, the exec additionally talked about that Spotify is utilizing generative AI internally to extra quickly prototype merchandise and create efficiencies in different areas of its enterprise, like finance.
Within the quarter, Spotify hit 276 million paying subscribers, up 12% year-over-year, and 696 million month-to-month lively customers, however swung to a loss after lacking income targets. The inventory fell 10% on weak steerage and Spotify CEO Daniel Ek’s feedback about his unhappiness with the corporate’s adverts enterprise.
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