An rising variety of buyers are utilizing purchase now, pay later financing choices for groceries.
Extra shoppers in at this time’s financial setting are financing fundamental requirements like meals by purchase now, pay later financing choices.
It is a actuality that highlights “how bifurcated the well being of the patron is at this time,” in line with Arun Sundaram, vp and senior fairness analyst at CFRA Analysis.
Immediately, a rising variety of purchase now, pay later customers are using these short-term loans to buy groceries. Knowledge from an April LendingTree’s report exhibits that 25% of such customers have used the service to purchase groceries, up from 14% a 12 months in the past.
“Decrease-income households are dealing with a lot harder monetary decisions than middle- and upper-income households,” Sundaram advised FOX Enterprise. “When short-term money circulate takes precedence over long-term monetary stability, it could possibly sign deeper monetary stress that will have ripple results down the highway.”
RISKS OF BUY NOW, PAY LATER: ‘TICKET TO OVERSPENDING,’ EXPERT SAYS
Lending providers corresponding to Afterpay, Klarna, Affirm and PayPal have surged in reputation in recent times as cash-strapped shoppers regarded to stretch their wallets. Historically, they’ve been utilized for big-ticket objects, permitting shoppers to make purchases and pay for them in installments, typically with no curiosity or charges.
A Safeway buyer browses within the fruit and vegetable part at Safeway’s new “Life-style” retailer Jul. 18, 2007, in Livermore, California. (Justin Sullivan / Getty Photos)
Shoppers solely get hit with curiosity for sure prolonged cost plans and can find yourself paying late charges in the event that they miss a cost. Nevertheless, analysis exhibits that not solely had been buyers using these providers extra, however they’re taking out a number of loans directly and lacking funds.
Based on LendingTree information, simply greater than 40% of customers say they paid late prior to now 12 months, up from 34% a 12 months in the past.
EXPERTS WARN HIDDEN RISKS OF BUY NOW, PAY LATER
The information from the report is “clearly an indication that individuals are struggling and are in search of methods to increase their finances a bit bit within the midst of upper costs and normal financial uncertainty,” LendingTree chief client finance analyst Matt Schulz advised FOX Enterprise.
From 2020 to 2024, the all-food client value index (CPI) – a broad measure of how a lot on a regular basis items like gasoline, groceries and hire value – rose 23.6%, outpacing your complete index, which grew 21.2% over the identical interval.

Jars of Rao’s sauces are displayed alongside a grocery retailer’s cabinets in New York Metropolis. (Spencer Platt / Getty Photos)
Between 2020 and 2021, the uptick in meals prices was in lage half pushed by COVID-19-related provide chain disruptions and shifting preferences, in line with the Agriculture Division (USDA).
In 2022, meals costs elevated on the quickest tempo since 1979, largely as a result of outbreaks of the extremely pathogenic avian influenza (HPAI) in addition to the Russian invasion of Ukraine, which exacerbated different economy-wide inflationary pressures corresponding to excessive vitality prices, the USDA reported.
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Whereas meals value progress slowed in 2023 and 2024 as a result of wholesale meals costs and these different inflationary elements eased throughout industries, some consultants concern President Donald Trump’s ongoing commerce battle might enhance meals costs once more.

Based on LendingTree information, simply greater than 40% of customers say they paid late prior to now 12 months, up from 34% a 12 months in the past. (Photograph by Spencer Platt / Getty Photos)
“An terrible lot of what we see on our grocery retailer cabinets is imported, together with issues like espresso, fruit and seafood,” Schulz stated. “Sadly, that makes it seemingly that no less than a number of the objects in your grocery checklist are going to get dearer within the close to future.”
Schulz added that customers ought to begin factoring in greater prices when going by their finances.
“It might require some sacrifice, however higher to organize for the worst and be pleasantly shocked than to hope for one of the best and find yourself having to scramble in a while,” he stated.