New capabilities embody movement enhancements to indicate gadgets in motion, which Amazon says is finest for showcasing merchandise like toys, instruments, and worn equipment. For instance, Video Generator can now create clips that present somebody carrying a watch on their wrist and checking the time, as an alternative of merely displaying the watch on a desk. The instrument generates six completely different movies to select from, and permits manufacturers so as to add their logos to the completed outcomes.
The Video Generator can now additionally make advertisements with a number of linked scenes that embody people, pets, textual content overlays, and background music. The modifying timeline proven in Amazon’s announcement video suggests the advertisements max out at 21 seconds.. The ensuing advertisements edge nearer to the normal commercials we’re used to seeing whereas watching TV or on-line content material, in comparison with uncooked clips generated by video AI instruments like OpenAI’s Sora or Adobe Firefly.
A brand new video summarization function can create condensed video advertisements from present footage, comparable to demos, tutorials, and social media content material. Amazon says Video Generator will mechanically determine and extract key clips to generate new movies formatted for advert campaigns. A one-click image-to-video function can also be obtainable that creates shorter GIF-style clips to indicate merchandise in motion.
We’ll doubtless see Amazon retailers using AI-generated video advertisements within the wild now that the instrument is usually obtainable within the US and prices nothing to make use of — except the advertisements are so convincing that we don’t discover something in any respect.
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