Apple has taken down a brand new advert simply at some point after posting it, making it the fourth one eliminated in simply over a 12 months, as noticed earlier by MacRumors. The practically eight-minute-long advert, titled “The Guardian Presentation,” featured comic Martin Herlihy giving college students recommendation on easy methods to persuade their dad and mom to purchase them a Mac.
Apple posted the advert on Friday, nevertheless it disappeared from YouTube and the corporate’s webpage for faculty college students on Saturday. The iPhone maker additionally launched an accompanying 81-slide presentation template that’s supposed to offer dad and mom “45 simple the reason why a Mac is crucial to school,” which nonetheless stays obtainable for obtain on its website.
Final Could, Apple apologized for its “Crush!” business, which confirmed a hydraulic press flattening a piano, file participant, paint, and different artistic instruments, solely to elevate and present its new iPad Professional on the finish. It was meant to show what number of artistic duties will be accomplished with the machine, nevertheless it sparked widespread backlash as an alternative. Apple pulled the business from TV earlier than eradicating it from YouTube.
Months later, Apple pulled a 10-minute advert, referred to as “Out of Workplace OOO,” which confirmed a gaggle of coworkers utilizing Apple merchandise on a enterprise journey in Thailand, after receiving criticism from Thai residents and lawmakers for portraying the nation in a stereotypical and outdated method.
Then, in March of this 12 months, Apple took down an iPhone 16 advert with Final of Us star Bella Ramsey. Apple used the advert to indicate off an AI-upgraded Siri with options that aren’t obtainable but, like recalling the identify of somebody they met months in the past.
In contrast to the opposite adverts pulled by Apple over the previous 12 months, there’s no clear purpose why “The Guardian Presentation” was taken down — apart from some customers on social media calling it “cringe,” or elevating questions on who the business’s target market was.
The Verge reached out to Apple with a request for remark however didn’t instantly hear again.
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