Xiaomi launched its first EV mannequin, the SU7, in early 2024. By the tip of the 12 months, international diplomats, buyers, and friends from different Chinese language corporations had already began arriving on the firm’s manufacturing unit in Beijing to take part in one-off excursions, however the firm didn’t create a standardized expertise for the general public till the beginning of 2025. At first, Xiaomi provided simply three excursions with 20 individuals every monthly.
However the tour proved extremely common, and Xiaomi rapidly started scheduling considerably extra slots. In July, the corporate stated it can provide one tour each weekday and 6 excursions most weekends, accommodating greater than 1,100 guests in whole. When July registration opened, nonetheless, over 27,000 purposes flooded in in a single day, in response to the Xiaomi app—so the possibilities of snagging a ticket stay slim.
These fortunate sufficient to safe a spot can count on to first be taken to an exhibit corridor to find out about notable improvements in Xiaomi’s electrical vehicles. The guests then hop on a shuttle and go into three working manufacturing strains out of six whole to look at the employees and robots in motion.
Afterwards, they’ll take a look at journey a mannequin Xiaomi SU7 on a racecourse, the place a skilled racecar driver demonstrates how the automobile can speed up from 0 to 60 mph in only a few seconds. “It felt superior—takes off actually quick, with an on the spot kick,” Zhao tells WIRED. Not too long ago, Xiaomi additionally began promoting inexpensive meals on the manufacturing unit and souvenirs to finish the expertise.
One other customer notes that the shuttle will briefly cease if it will get in the best way of a robotic, which is programmed to do its job on a strictly timed schedule and is thus much less versatile than a human employee. Yuanyuan recollects that after the tour ended, her daughter remarked: “I would like to check more durable, in any other case I gained’t have the ability to discover a job sooner or later. It’ll be robots doing all of the work.”
Xiaomi’s manufacturing unit is a chief instance of how Chinese language corporations are rapidly evolving from labor-intensive manufacturing to extremely automated manufacturing, because of new developments in robotics and synthetic intelligence. Lately, the Chinese language authorities has been closely selling the thought of “lights-out factories” that require no human labor, which means the machines can toil away within the darkness with out anybody needing to show the lights on. Corporations which have managed to attain this excessive degree of automation, from Foxconn to residence equipment giants, have turned their factories into advertising alternatives, inviting people to marvel on the know-how somewhat than do work.
Nio, one other main EV maker in China, has been publicly showcasing one in every of its extremely automated factories since late 2023. In 2024, over 130,000 folks visited the manufacturing unit, the place sure manufacturing strains just like the physique store have achieved 100% automation, in response to a press release despatched by the corporate. Zhang says when her newest tour group visited Nio’s manufacturing unit within the metropolis of Hefei final month, the individuals had been capable of view three out of the 4 manufacturing strains. (The automobile portray course of, nonetheless, was excluded from public visits.)
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