Over a three-day period in February, adult film performer Alix Lynx journeyed to Miami for her initial exclusive content creator convention where she was fully immersed in intense work: producing short videos and conferring on approaches with other creators. “It was akin to a SoHo House for OnlyFans personalities,” she states regarding the event, known as The Circle, which gathered upwards of a dozen sex professionals, including Remy LaCroix and Forrest Smith.
Lynx, an erstwhile webcam performer who transitioned into an OnlyFans sensation, possesses a cumulative two million adherents spanning Instagram, TikTok, and X. She became a member of OnlyFans in 2017 with “the advantage of possessing an existing audience,” she notes, but those numbers haven’t consistently converted into paid subscriptions. This was the impetus for her trip to Miami.
“I don’t think many people grasp this. I engage in extensive marketing efforts,” Lynx says.“That’s the major misunderstanding with OnlyFans—when creators join, they often presume it’s going to be simple. But unless one possesses exceptional prowess in social media promotion, which is rare and uncommon, it’s genuinely challenging to achieve visibility and cultivate an audience.”
Numerous among OnlyFans’ four million content producers have echoed this sentiment: organic discoverability within the platform is severely lacking. “A pervasive sense of vexation exists,” Lynx says. “Ideally, a robust search function would be present because it establishes a level playing ground for creators.” (According to OnlyFans, the platform restricts its search capability as a preventative safety measure, thereby preventing users from inadvertently encountering unintended content.)
This is an issue Presearch—a cost-free, confidential, distributed search platform—aims to rectify with the introduction of its visual content identification utility, Doppelgänger.
Doppelgänger is the latest enhancement to Presearch’s Spicy Mode, a Not Safe For Work function dedicated to locating mature content. Individuals have the ability to upload a picture of a celebrity—or any individual they find appealing—to locate OnlyFans creators bearing a likeness to them. The technology pairs the user with comparable creators seeking viewership, in contrast to illicit and non-consensual deepfake platforms. Have you ever pondered the adult content look-alikes of Sabrina Carpenter or Pedro Pascal? Ponder no longer.
According to the company, Doppelgänger is engineered with precise safeguards—absence of user search activity monitoring, unambiguous age restriction—and operates on Presearch’s distributed database, “which uncovers material that conventional search engines and proprietary AI systems omit,” says Brenden Tacon, director of product innovation and commercial expansion at Presearch.
“We’re trying to provide an environment where one could fortuitously gain recognition,” Tacon tells WIRED. “You won’t on OnlyFans. Should you be promoting yourself vigorously across Instagram, Reddit, and similar platforms, it is exceedingly difficult to stand out amidst the clamor.”
With three hundred thousand active daily queries on Presearch—according to the company—Doppelgänger is among the pioneering instruments in the market advocating for the widespread ethical identification of adult content creators. Unlike conventional reverse image utilities which scour the public internet to pinpoint image occurrences or endeavor to ascertain an individual’s identity, Doppelgänger does not comb the wider internet, does not reveal private data, and does not strive to recognize an individual. “It merely displays publicly accessible profiles that bear visual resemblance, determined by image characteristics, thereby rendering it inherently more constrained and, in numerous aspects, more safeguarding of privacy than a conventional reverse image search,” Tacon says.
Nonetheless, Doppelgänger’s precision warrants some enhancement. During several trials conducted by WIRED, the artificial intelligence appears more adept at locating matches for females than males. I encountered no difficulty in discovering counterparts for Cardi B and Sydney Sweeney. But when seeking visual equivalents for Michael B. Jordan, it proposed female creators Chanell Heart (the third match) and Chamile Symone, alongside Uncut Jock NYC, a Caucasian-presenting Brazilian adult entertainer. Indeed, five female individuals were recommended within Jordan’s top forty results. Wondering if this was an anomaly, I submitted an image of actor Jeff Goldblum—a perpetual “heartthrob,” as per the r/VintageLadyBoners subreddit—to the image search tool, and the primary search outcome identified Jean B, a self-proclaimed “twink content producer,” succeeded by 38 recommendations of well-endowed women. (A subsequent search for Goldblum—who, it should be noted, embodies more of a “zaddy” persona than a “twink”—using an alternative photograph, yielded no superior results; the solitary male “counterpart” was YCC, who is of Chinese descent.)
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