Samsung has disclosed further information regarding The Frame and Frame Pro. The most noteworthy revelation is that this year’s Frame Pro will feature slightly reduced pricing across all its available dimensions. While last year’s Frame Pro, upon its launch, commanded $2,199 for the 65-inch model, $3,199 for the 75-inch, and $4,299 for the 85-inch, the 2026 series will be offered at $1,999.99, $2,799.99, and $3,999.99 for the same sizes, in that order. Samsung is also introducing a 55-inch variant, although its cost has not yet been disclosed. The standard Frame (and its corresponding prices) is slated for release later in the year, incorporating two additional, bigger dimensions of 75 and 85 inches. So far, no information has been provided regarding the 98-inch model Samsung displayed at its CES exhibition.
For the current year, the Frame’s cable ports will now be integrated directly into the television unit, departing from the previous design that utilized an external wired One Connect Box. To assist owners in modifying cables, the Frame will incorporate integrated supports — termed “back stoppers” by Samsung — designed to angle the TV a few inches away from the wall, even while it remains mounted, providing easier access to its input panel. The 2026 Frame Pro, however, continues to rely on the wireless One Connect Box for all its connectivity.
Both television models will feature the latest iteration of Samsung’s anti-glare display technology, aimed at reducing screen reflections, alongside several artificial intelligence enhancements, such as AI Soccer Mode. In general, I anticipate their operational capabilities will largely mirror those of the previous year’s versions.
For the first time, Samsung’s flagship S95H QD-OLED TV adopts an aesthetic reminiscent of an art frame. A metallic frame has been incorporated by Samsung, lending a “floating” appearance when the television is wall-mounted. Distinguishing itself, the S95H is the inaugural Samsung OLED television capable of showcasing artwork from Samsung’s Art Store, a feature previously exclusive to The Frame series. Furthermore, it is compatible with the wireless One Connect Box and boasts a reflection-minimizing screen. Anticipated to surpass last year’s S95F in luminosity, the S95H benefits from Samsung’s OLED HDR Pro technology. Available dimensions encompass 55 inches ($2,499.99), 65 inches ($3,399.99), 77 inches ($4,499.99), and 83 inches ($6,499.99).
Complementing the premium S95H, Samsung is also introducing the S90H and S85H OLED television lineups, positioned as more budget-friendly options, albeit with reduced brightness. Pricing for the S90H starts at $1,399.99 for the 42-inch model, extending up to $5,299.99 for the 83-inch version. Meanwhile, the S85H is available from $1,199.99 for the 48-inch model, reaching $4,499.99 for its 83-inch counterpart.
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