Explore the trending content on FoxBusiness.com.
Caleb Williams‘ “Iceman” moniker is at risk of being relinquished.
The Chicago Bears‘ signal-caller recently submitted trademark requests for the appellation, bestowed upon him after several clutch performances during the recent season. However, the same nickname was also famously adopted by Basketball Hall of Famer George Gervin, a former player for the Chicago Bulls.
Gervin, nevertheless, submitted analogous trademark claims just four days afterward, asserting his continuous utilization of the nickname for various products and offerings since 1979. Jerald Barisano, the president and CEO of Gervin Global Management, informed the Chicago Sun-Times that he had erroneously believed Gervin had already secured the trademark.
VISIT HERE FOR FURTHER SPORTS REPORTS ON FOXBUSINESS.COM
Caleb Williams and George Gervin are in disagreement regarding the “Iceman” moniker. (Matt Marto/Imagn Images; Focus on Sport/Getty Images / Fox News)
“I possess utmost esteem for [Williams],” Gervin communicated to the publication earlier this week. “He has already demonstrated excellence, and his future prospects are immense. Akin to an ‘Iceman.’ However, that name is already claimed…
“All I am asserting is this: Young man, we already possess one ‘Iceman.’”
Barisano further remarked, “We are anticipating the examiners will act appropriately. They need only perform a single Google search, and they will discover a multitude of articles concerning the ‘Iceman,’ George Gervin.”
Caleb Williams, quarterback for the Chicago Bears, is present on the sidelines during the national anthem before an NFL football game opposing the San Francisco 49ers at Levi’s Stadium on Dec. 28, 2025 in Santa Clara, California. (Brooke Sutton/Getty Images / Getty Images)
The trademark registrations Williams submitted encompassed two profiles of himself, stemming from the dramatic fourth-down-and-eight throw to Rome Odunze against the Green Bay Packers during the NFC wild-card round. The Sun-Times observed that Williams’ trademarks pertained to items such as athletic equipment, footballs, sweatshirts, T-shirts, hats, jerseys, jackets, vests, water bottles, mugs, bags, backpacks, luggage, sunglasses, posters, and digital collector cards.
Barisano, however, stated that he and Gervin intend to dispute the trademark should it be granted to the quarterback.
During his second season, the 2024 top draft selection experienced his breakthrough performance, guiding the Bears to an NFC North championship and advancing to the divisional round. He passed for 3,942 yards and rushed for an additional 489. His aggregate yardage of 4,352 established a new record for a Bears quarterback, as he also tossed 27 touchdowns with merely seven turnovers.
Chicago Bears quarterback Caleb Williams rejoices following a 31-27 Bears triumph over the Green Bay Packers in an NFC wild-card round match at Soldier Field in Chicago on Jan. 10, 2026. (Chris Sweda/Chicago Tribune/Tribune News Service via Getty Images / Getty Images)
ACCESS FOX BUSINESS MOBILE THROUGH THIS LINK
Gervin was designated an All-Star on 12 occasions across both the NBA and ABA, and was inducted into the NBA’s 75th Anniversary Team. He posted averages of 25.1 points and 5.3 rebounds, securing four scoring championships.
Track Fox News Digital’s athletic reporting on X, and sign up for the Fox News Sports Huddle newsletter.