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The NFL has, for the initial occasion, secured a condiment collaborator.
A five-year worldwide strategic alliance was unveiled by The Kraft Heinz Company and the NFL, bringing together one of the globe’s largest food collections and the most observed sports league in the United States to foster supporter involvement and culinary encounters.
This collaboration facilitates not only prime stadium and event exposure alongside integrated co-branded promotional efforts, but also special-edition packaging for Kraft Heinz merchandise and engaging retail events for countless football enthusiasts globally.
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Kraft Heinz Mac & Cheese displayed in a New York store on Sept. 2, 2025. (Michael Nagle/Bloomberg / Getty Images)
Kraft Heinz introduces a rich assortment of culinary delights, such as Heinz, Kraft Velvet, Philadelphia, Kraft Mac & Cheese, Primal Kitchen, Classico, and A1, among numerous others, to some of football’s most significant occasions in the forthcoming years.
Todd Kaplan, North America’s Chief Marketing Officer at Kraft Heinz, stated in a declaration, “We are immensely thrilled to launch this groundbreaking alliance with the NFL, given that our collection of renowned brands consistently contributes to the gameday tradition that unites individuals.”
He added, “This novel collaboration will assist us in expanding, linking, and enhancing our presence among our supporters and patrons. Ranging from an improved retail footprint and novel product introductions to profound and substantial interaction with our consumers and their beloved teams, we eagerly anticipate collaborating with the NFL to craft memorable and delightful gameday experiences for enthusiasts across the globe.”
An NFL Logo appears on the playing surface during the Philadelphia Eagles-Kansas City Chiefs match at Caesar’s Superdome. (Getty Images)
This collaboration additionally assists the NFL in hastening its ongoing endeavor to connect with a wider, global viewership, as Kraft Heinz will secure entry to specific international matches this approaching season and subsequently.
Consequently, Kraft Heinz intends to collaborate with the league to organize unique fan events and gameday festivities centered on the culinary items universally cherished.
Tracie Rodburg, NFL Senior Vice President of Global Partnerships, remarked, “Kraft Heinz represents a renowned brand featuring products that are staples at dining tables, tailgate gatherings, and various other occasions. This alliance, encompassing its emphasis on worldwide expansion and flag football, signifies a triumph for both the league and our devotees.”
Kraft Heinz established itself as the NFL’s inaugural condiment associate, initiating a five-year global agreement. (Getty)
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The initial significant NFL event where Kraft Heinz will activate its collaboration is the 2026 NFL Draft in Pittsburgh — the birthplace of Heinz.
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