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Burger King is refreshing its renowned Whopper for the initial time in almost a decade, as the company disclosed on Thursday.
Following input gathered from patrons, the quick-service restaurant announced it would now present the sandwich on a “more premium, better tasting bun,” and within a carton, rather than the existing paper wrapping.
“Over the past several years, our focus has been on bolstering our operations and modernizing our eateries to establish a more consistent foundation across the entire system,” stated Tom Curtis, president of Burger King U.S. and Canada. He added, “With that endeavor well advanced, we are now in a position to judiciously upgrade our fundamental menu. The Whopper is a legend, so our aim wasn’t to completely reimagine it. Instead, we enhanced it based on direct Guest comments.”
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The updated Burger King Whopper is presented in a box instead of a paper wrapper. (Burger King)
The “elevated” burger will continue to be served with freshly sliced onions and tomatoes, crisp lettuce, and piquant pickles, but will now feature “improved-flavor mayonnaise,” the corporation indicated. The burger’s meat patty will remain unaltered.
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The Whopper was conceived in 1957, following a return journey to Miami by Burger King co-founders James McLamore and David Edgerton.
Patrons visit a Burger King establishment on Oct. 25, 2024, in New York City. (Michael M. Santiago/Getty Images)
McLamore observed an eatery with a sign promoting a substantial hamburger that had a line of customers outside, as documented in McLamore’s autobiography. He purchased the sandwich, which comprised a quarter-pound hamburger patty on a sizable five-inch bun accompanied by lettuce, tomatoes, mayonnaise, pickles, onions, and ketchup. Subsequently, he launched a “large adorned hamburger” in the firm’s Miami establishments.
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The initial Whopper retailed for 37 cents, an approximate equivalent of $4.36 in current value.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| QSR | RESTAURANT BRANDS INTERNATIONAL INC. | 71.71 | +1.82 | +2.60% |
“One shouldn’t simply discard the established strategy and commence anew,” Curtis communicated to CNN Business. He elaborated, “It resembles dressing our celebrated, classic burger in a tuxedo rather than casual attire.”
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These modifications are projected to incur an additional annual expense of $4,000 for Burger King franchisees, the publication reported.