Having inked a non-binding pact in January to divest its television division, Sony today officially confirmed that TCL is set to disburse approximately 75.4 billion yen (exceeding $473 million) for a 51 percent share in a fresh joint venture known as Bravia Inc., with Sony retaining the residual 49 percent.
This freshly established, fully-owned subsidiary is slated to take over Sony’s home entertainment operations, encompassing the research and development, design, manufacturing, and support for a variety of devices. Among these are Bravia televisions, other flat panel displays, projectors, domestic audio equipment, and home cinema systems.
Bravia Inc., whose principal office will be located within Sony’s Osaki premises in Tokyo, is projected to commence its activities in April 2027. The company plans to manufacture televisions under both Sony and Bravia brands, yet it will capitalize on TCL’s advanced display technology, production footprint, global scale, and vertically integrated supply-chain capabilities, aiming to potentially offer Bravia merchandise at a more competitive price.
During the declaration made today, Kenji Tanaka, Sony’s senior vice president, articulated that via this crucial alliance, Bravia Inc. will “endeavor to deliver novel customer value to a global audience and secure additional expansion within the domestic entertainment sector.” As a component of this transaction, TCL is also acquiring Sony EMCS (Malaysia) Sdn. Bhd., a subsidiary tasked with producing Sony’s home entertainment items. Discussions concerning an additional Sony manufacturing subsidiary, Shanghai Suoguang Visual Products Co., Ltd., are still underway.
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