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Home - Technology - Amazon and Perplexity have kicked off the good AI net browser battle
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Amazon and Perplexity have kicked off the good AI net browser battle

By Admin05/11/2025No Comments2 Mins Read
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Amazon and Perplexity have kicked off the great AI web browser fight
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Amazon doesn’t wish to be part of Perplexity’s AI-powered purchasing expertise. In a publish on Tuesday, the ecommerce large says it has “repeatedly requested” that Perplexity cease permitting its Comet AI browser to purchase merchandise for patrons, which Perplexity has responded to by accusing Amazon of “bullying.”

Perplexity’s AI browser, Comet, presently gives an agentic AI function that may discover and buy merchandise from varied web sites — together with Amazon — in your behalf. However now, Perplexity says it has acquired an “aggressive authorized menace” from Amazon that calls for that it cease permitting its AI assistant to buy customers — one thing the AI startup claims is at odds with Amazon’s values.

“Amazon ought to love this. Simpler purchasing means extra transactions and happier prospects,” Perplexity writes. “However Amazon doesn’t care. They’re extra occupied with serving you advertisements, sponsored outcomes, and influencing your buying selections with upsells and complicated gives.” Within the publish, Perplexity additionally cites a quote from Amazon CEO Andy Jassy, who stated throughout an earnings name final week that the corporate expects to “associate with third-party brokers” over time.

“That is like if you happen to went to a retailer and the shop solely allowed you to rent a private shopper who labored for the shop,” Perplexity spokesperson Jesse Dwyer stated in a press release to The Verge. “That’s not a private shopper — that’s a gross sales affiliate.”

In the meantime, Amazon’s assertion says third-party purposes that buy merchandise for patrons on its web site “ought to respect service supplier selections whether or not or to not take part,” claiming that Comet offers a “considerably degraded purchasing and customer support expertise.”


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