Cristiano Ronaldo, recipient of five Ballon d’Or awards, expressed immense pride at being seated alongside Lionel Messi, Kylian Mbappe, and Vinicius Junior for a Lego commercial. Furthermore, a company designer noted that the celebrated athlete’s entourage “truly appreciated” a design capturing his distinctive Siuuu gesture.
This esteemed foursome, each having been rendered into LEGO form as components of exclusive sets fashioned for the 2026 FIFA World Cup, is depicted constructing a miniature version of the championship award and exchanging smiles in the advertisement, which bears the title “everyone wants a piece”.
Ronaldo, consistently viewed as Messi’s primary competitor in discussions concerning the preeminent contemporary attacker, also labeled the captain of Argentina, the French team’s leader Mbappe, and Brazil’s standout Vinicius Jr as “extraordinary”.
How Lego created Ronaldo, Messi, Mbappe, Vinicius Jr sets
Intended for enthusiasts no younger than 10 years old, the Football Highlights collections are presented as a “dynamic portrayal” of individual athletes, mounted on letter-form foundations, reflecting their national team colors, accompanied by a commemorative plaque and a miniature figure.
The renditions of Ronaldo and Mbappe comprise 490 elements, while 2022 World Cup victor Messi’s consists of 500, and Vinicius Junior’s is composed of 510.
“It was imperative to consider the appropriate hair component and ensure facial accuracy,” stated Sanne van Kesteren of LEGO, in an interview with AS.
“Our aim was to depict any additional characteristics they possess, such as Messi’s body art, for instance. We amassed numerous choices for hairpieces and emotive countenances, engaging in continuous dialogue with the respective teams, presenting our progress and examining possibilities.”
“Particular attention was paid to the expressions: ‘Ought we to feature a more cheerful visage, or one that conveys greater resolve?’ Ultimately, we opted for two distinct facial representations for Ronaldo.”
“A degree of apprehension accompanied our presentation of the Siuuu expression. It was the portrayal we had the strongest conviction in, given its immensely recognizable nature and the certainty that youngsters would adore it.”
“Naturally, upon its reveal, we felt a slight tension; however, the team genuinely favored it. Indeed, they frequently discussed it, uttering remarks such as ‘I adore this countenance’. This specific one appears on the packaging artwork.”
Why Lionel Messi found LEGO set ‘surreal’
Messi and Ronaldo are also featured in supplementary Football Legends collections. Craftsmen have the capability to replicate the iconic Siuuu stance or a bicycle kick within an 854-component model, whereas the Messi rendition is adaptable, allowing depiction of the eight-time Ballon d’Or laureate celebrating or maneuvering the ball with 958 parts.
“A distinct peak for me involved having the opportunity to meet Lionel Messi and present the kit I had dedicated months to,” the designer Freddy Charters informed the publication.
“I possess an immense admiration for football… indeed, if one appreciates football, one ought to admire Messi. He is a phenomenal athlete, and I have traced his journey and professional path since my early youth.”
“He conveyed that his household was genuinely enthusiastic about LEGO construction. He described it as an uncanny experience to now witness himself rendered in LEGO bricks, and that his loved ones would subsequently be assembling a model inspired by him, which he found remarkable.”
A collection of 1,427 components portraying Messi’s triumph was likewise made available for pre-order to enthusiasts no younger than 14, conceived as a “captivating three-dimensional wall ornament” replete with “subtle references alluding to his biography and professional journey”.
Lionel Messi and Cristiano Ronaldo: How much are the Lego sets?
The Messi and Ronaldo Football Icons items are priced at $79.99, while a Messi celebratory model bears a cost of $199.99.
“Much like the sport of football, engaging with LEGO revolves around construction and reconstruction, experimenting with novel approaches, acquiring knowledge from errors, and commemorating achievements,” Messi proposed, further stating he was “delighted” for supporters to experience the collections.
“I deeply appreciate how these LEGO assemblages animate my career highlights in an enjoyable and inventive fashion.”
Kylian Mbappe, Vinicius Jr LEGO sets: ‘Energy and creativity’
The models featuring the 2018 titleholder Mbappe and Vinicius Junior belong to the Football Highlights range, each priced at $29.99, and are likewise obtainable for Ronaldo and Messi.
“This LEGO creation narrates a segment of my narrative, yet fundamentally, it encapsulates the vigor and ingenuity that render this sport so distinctive,” Mbappe declared, offering an optimistic sentiment.
“It provides an enjoyable means to impart my progression and my zeal. Should it motivate youths to trust in their aspirations, forge their unique trajectory, and relish the act of fabrication throughout, then that represents a genuine triumph.”
Vinicius Junior termed the collections “genuinely captivating”. “Precisely as on the pitch, these assemblages enable aficionados to investigate novel maneuvers and commemorate the dynamism of the sport,” remarked the vibrant Real Madrid player.
The soccer collections can be obtained from LEGO’s official website, some of which were accessible for advance purchase when the advertisement was broadcast on April 2nd.
The championship award kit featured in the commercial carries a price tag of $199.99, and a World Cup soccer ball costs $129.99.
A FIFA World Cup prize insignia collection and an American national squad’s kit are procurable for $24.99 apiece.
Julia Goldin, who serves as LEGO Group’s Chief Marketing and Product Officer, articulated that their objective was to “encapsulate the fundamental character of several of the most outstanding contemporary soccer talents”.
When are Ronaldo, Messi, Mbappe, and Vinicius Jr slated to feature in the World Cup?
In the event these athletes participate in the 2026 World Cup finals, their individual fixture lists for the group phase are detailed here. They could potentially compete in a maximum of five elimination matches if their respective squads progress from their initial pools.
An asterisk signifies a fixture commencing on the subsequent day in the United Kingdom.
| Athlete | Fixture Date | Contest | ET | PT | BST |
| Messi | June 16 | Argentina vs Algeria | 21:00 | 18:00 | 02:00* |
| June 22 | Argentina vs Austria | 13:00 | 10:00 | 18:00 | |
| June 27 | Jordan vs Argentina | 22:00 | 19:00 | 03:00* | |
| Mbappe | June 16 | France vs Senegal | 15:00 | 12:00 | 20:00 |
| June 22 | France vs Iraq | 17:00 | 14:00 | 22:00 | |
| June 26 | Norway vs France | 18:00 | 15:00 | 23:00 | |
| Vinicius Jr | June 13 | Brazil vs Morocco | 18:00 | 15:00 | 23:00 |
| June 19 | Brazil vs Haiti | 21:00 | 18:00 | 02:00* | |
| June 24 | Scotland vs Brazil | 18:00 | 15:00 | 23:00 | |
| Ronaldo | June 17 | Portugal vs DR Congo | 13:00 | 10:00 | 18:00 |
| June 23 | Portugal vs Uzbekistan | 13:00 | 10:00 | 18:00 | |
| June 27 | Colombia vs Portugal | 19:30 | 16:30 | 00:30* |