AI hasn’t benefited the bottom line of any big corporations outside the tech industry, according to a note recently published by the chief economist at Apollo Global Management (the private equity giant that used to own TechCrunch).
Apollo’s Torsten Slok focuses on what he calls the S&P 493 — the S&P 500, minus Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia and Tesla — finding that profit margins and revenue per worker appear to be flat, with no evidence that AI is improving productivity.
“Despite massive investments and widespread hype around artificial intelligence, the technology has delivered zero financial payoff to corporate America outside of tech,” Slok said.
Is this simply a matter of non-tech companies lagging behind the tech giants? Slok sounded skeptical, arguing that it will be tough for corporate America to “turn increasingly cheap intelligence into higher revenue growth and higher profit margins.”
“AI may be a great calculator, but in business, intelligence is mostly judgment,” he wrote, later adding, “AI does not understand accountability, trust, culture, unwritten rules, ethical trade-offs or fairness, all of which shape reputational risk and ultimately drive revenue growth and profit margins.”
Recent studies have also found that AI has yet to deliver significant productivity gains.
Key Takeaways
- **AI’s Financial Chasm:** Outside the tech behemoths, AI investments have yet to translate into tangible profit margin or revenue-per-worker gains for the vast majority of S&P 500 companies.
- **Judgment Over Calculation:** Economic intelligence in business hinges on human judgment, accountability, and ethical understanding – qualities AI currently lacks, making its direct impact on reputational risk and profitability limited.
- **Beyond the Hype Cycle:** The current lack of widespread financial payoff echoes historical “productivity paradoxes” and suggests that successful AI integration requires deep strategic alignment, cultural shifts, and a clear understanding of its limitations, not just capital expenditure.
The AI Productivity Paradox: Where Are the Profits Outside Big Tech?
The dawn of artificial intelligence has been heralded as the next industrial revolution, promising unprecedented efficiency, innovation, and, critically, soaring profits. Yet, as the hype reaches a fever pitch and investment pours into AI initiatives across industries, a stark reality is emerging from the economic data: outside the tech giants themselves, AI appears to be delivering a “zero financial payoff” to corporate America.
This provocative finding comes from Torsten Slok, Chief Economist at Apollo Global Management, a private equity powerhouse. In a recent note, Slok challenges the prevailing narrative, suggesting that the much-anticipated AI dividend remains elusive for nearly all non-tech firms listed on the S&P 500. His analysis forces a critical re-evaluation of how businesses are approaching AI and what true “intelligence” means in the corporate world.
The “S&P 493” Conundrum: A Deep Dive into the Data
Slok’s methodology is precise: he zeroes in on what he terms the “S&P 493.” This refers to the S&P 500 index, meticulously stripped of the seven companies at the forefront of the AI boom – Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla. These are the companies directly developing, deploying, or heavily benefiting from the core infrastructure and applications of AI. The remaining 493 companies represent the broader corporate landscape – from manufacturing and finance to healthcare and retail – all ostensibly eager to leverage AI’s transformative power.
The data from this “S&P 493” is unequivocal: profit margins are flat. Revenue per worker, a key indicator of productivity, shows no discernible improvement. Despite considerable investments in AI technologies, from sophisticated data analytics to automation software, the bottom line for these diverse corporations remains stubbornly unimproved. Slok’s conclusion is blunt: “Despite massive investments and widespread hype around artificial intelligence, the technology has delivered zero financial payoff to corporate America outside of tech.”
Beyond the Calculator: Why AI Lacks “Judgment”
So, what explains this disconnect between widespread enthusiasm and tangible financial returns? Slok offers a compelling, philosophical distinction. He posits that while AI may be a “great calculator” – an unrivaled engine for processing vast amounts of data and executing complex algorithms – true intelligence in business is fundamentally about “judgment.”
Consider the myriad decisions faced by corporate leaders daily: navigating geopolitical risks, resolving intricate supply chain disruptions, launching a controversial new product, or managing a public relations crisis. These scenarios demand intuition, contextual understanding, nuanced risk assessment, and the ability to weigh intangible factors that go far beyond what even the most advanced algorithms can compute. AI can provide predictive models or optimize processes, but it cannot yet replicate the human capacity for strategic foresight, ethical deliberation, or empathetic leadership – all critical components of sound business judgment.
The Intangibles: Accountability, Trust, and Culture
Slok further elaborates on the intrinsic human qualities that AI, in its current form, simply cannot grasp. He states, “AI does not understand accountability, trust, culture, unwritten rules, ethical trade-offs or fairness, all of which shape reputational risk and ultimately drive revenue growth and profit margins.”
This list is not merely a collection of soft skills; these are the foundational pillars upon which successful, sustainable businesses are built. Accountability ensures responsible decision-making. Trust fosters strong relationships with customers, employees, and partners. Culture dictates how an organization functions and innovates. Unwritten rules and ethical trade-offs are the glue that holds societal and business interactions together, preventing costly missteps and reputational damage. When AI is deployed without a deep understanding of these human elements, it can lead to unintended consequences, alienate stakeholders, and even exacerbate risks.
For instance, an AI system optimizing call center efficiency might inadvertently reduce customer satisfaction by prioritizing speed over empathy. An AI-driven hiring tool, if not carefully designed and monitored, could perpetuate biases, leading to legal and reputational headaches. In these cases, the absence of human judgment and understanding of “fairness” can erode the very trust and accountability that drive long-term profitability.
The Productivity Paradox Revisited: Echoes of the Past?
This isn’t the first time a revolutionary technology has faced skepticism regarding its immediate economic impact. The “productivity paradox” famously emerged in the 1980s and 1990s, when massive investments in information technology (IT) failed to immediately translate into observable macroeconomic productivity gains. Economists then debated whether the benefits were simply hard to measure, lagged significantly, or required fundamental organizational changes that had yet to occur.
Many of those arguments resonate today. It’s possible that the current lack of payoff for the “S&P 493” is a reflection of a similar “lag effect.” Integrating AI is not just about plugging in new software; it requires re-engineering business processes, re-skilling workforces, and often, a complete shift in organizational culture. These changes take time, and their full economic benefits may only materialize years down the line. Furthermore, the very metrics we use to measure productivity might not adequately capture the qualitative improvements or indirect benefits that AI is already providing, such as enhanced decision support or improved customer experience that hasn’t yet translated into direct revenue growth.
Strategic Implications for Non-Tech Firms
Slok’s analysis should serve as a wake-up call, not a deterrent, for non-tech companies investing in AI. It underscores the critical need for a strategic, rather than simply technological, approach. Merely throwing money at AI tools without a clear understanding of how they integrate with human capital, organizational culture, and the fundamental drivers of value will likely continue to yield disappointing results.
The successful integration of AI will likely involve augmentation, not just automation. Companies should focus on how AI can enhance human judgment, free up employees from mundane tasks, and provide insights that empower better decision-making. This requires investing not only in the technology itself but also in comprehensive training for employees, fostering a culture of ethical AI use, and developing robust governance frameworks to manage the inherent risks.
The challenge for corporate America outside of tech is not to abandon AI, but to understand its limitations and harness its strengths intelligently. It means recognizing that the “intelligence” that drives business success is a complex blend of data, algorithms, and uniquely human attributes like empathy, ethics, and strategic foresight. Until AI can replicate these intangibles, its role will remain that of a powerful tool, not a sentient replacement for the nuanced art of business judgment.
Bottom Line
Torsten Slok’s findings offer a sobering, yet crucial, perspective on the current state of AI adoption. While the tech sector reaps significant rewards from its innovations, the broader corporate landscape is still grappling with how to translate massive AI investments into tangible financial gains. The path forward demands a strategic pivot: recognizing AI’s strengths as a powerful calculator while prioritizing the irreplaceable human elements of judgment, ethics, and culture that truly drive revenue, manage risk, and foster long-term profitability. The future of AI success outside of tech hinges not just on technological prowess, but on intelligent integration with the uniquely human core of business.
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